Gillette – How to Shave

Gillette’s most important customers are 18-25 year old guys. Brand loyalty among men is extremely high, with the majority of guys using the same brand of shaver that they started with for most of their lives. So to reach those guys and tell them about the amazing products that Gillette produces, Digitas helped them create a series of online videos. The first series uses real life models complete with high tech CSI style overlays, to demonstrate the correct way to shave.