Gillette
Gillette’s most important customers are 18-25 year old guys. Brand loyalty among men is extremely high, with the majority of guys using the same brand of shaver that they started with for most of their lives. So to reach those guys and tell them about the amazing products that Gillette produces, Digitas helped them create a series of online videos. The …
Every girl truly is the goddess of something, be it fashion, tanning, giggles. But no matter which, what good is it if no one knows? So Digitas and Venus encouraged her to appreciate who her true inner goddess is. We gave her a fun, easy, and creative way to express it. And then of course, help her reveal it to …
The second series of Gillette’s videos targeted at young shavers heros their range of shavers and shaving products by demonstrating the science behind these cutting edge products in the most appropriate way – using high tech 3d animation.