Olay Professional – ProX product launch
To help P&G launch an exciting new line of products called Pro-X, and at the same time, an entirely new brand — Olay Professional. Digitas created a multi-phased, integrated email and online pre-launch teaser campaign that would drive women to a version of olayprofessional.com that contained no information except a live counter counting down the minutes until the limited release sale. …
